I'm in my 40's and I have played ALOT of video games over the years. I enjoy the match 3 games the most because they are relaxing (when not in timed mode of course!# and provide a no-brainer type escape. I bought this game around Easter just to have a holiday-themed game and I ended up playing it all year round. It is happy and positive and I just love the graphics. My mom #in her 70's) really enjoys this game too. I think it would be great for kids as well.