I tried the trial version first, due to the mixed reviews; but then decided it was definitely worth a free game coupon. The graphics are beautiful; the unusual music and sound effects, and the different approach to the way the HOGs and just moving about the game are conducted, make a nice change of pace from those typical of the major Hidden Object game companies. I used the tutorial due to some of the comments by others, but I think I would have been able to figure it out without it (esp having been warned that this game departs from the typical approach.) Some of the puzzles were easy, but many including HOGs were fairly challenging; for some puzzles, part of the challenge was literally in figuring out what the rules were.
The whole game had a definite Asian feel, from the storyline to the ingredients in the "recipes"; Japanese or possibly Malaysian/Indonesian or such. I don't think "witch" has quite the same connotation in Asian culture as it does in European or American culture, based on what I've seen in Japanese anime, etc. Personally I turned down the volume on the music and sound effects, but I do that for almost all of the games on Big Fish; once turned down a bit, the solo guitar music made a pleasant background.
The only slightly bad side to the game was that 1) it is very linear, that is, you can't often jump around from one scene or task to another at will, most of the time you must proceed from one task to another in a set order; and 2) sometimes it seemed very slow, for instance you can't just keep clicking on hidden objects as fast as you find them, you have to wait until one gets done spinning and landing on its spot before you are allowed to click on another. But these were more on the level of slight annoyances, and not enough to make me not want to buy the game and finish it. Not a whole lot of hints available, but for the most part they were not needed due to the little pink sparkles indicating where you need to go next.
I would definitely be happy to buy another game from the same developer.